What is user behaviour? + How to track user behaviour for your website
Say you just launched your business. Your software or website is gaining traction and you're getting visitors and users. From your perspective, everything looks perfect! But you notice that your sales aren’t increasing or you have a low conversion rate.
What can you do to fix this? Should you advertise more? Change your marketing strategy?
This is where understanding user behaviour comes in handy. To you everything is perfect, but there may be problems your customers are facing that prevent them from purchasing your products or services.
But now you’re wondering, what is user behaviour? How can you track user behaviour? That’s where we come in! Today we’ll explain what is user behaviour, the importance of it, and tools you can use to track it.
What is user behaviour?
User behaviour refers to analyzing how visitors or users interact with your website. Similar to consumer behaviour, but more focused on how they interact, feel and the actions they take on your website or software.
It includes understanding what they click on, what pages they visit, any distractions, or anything that causes them to leave.
The importance of understanding user behaviour
Understanding user behaviour opens up the areas that need improvement. Once you find how most of your users are interacting with your website, you’ll be able to see what needs to be changed. You’ll also get a chance to see which pages are performing better, and what your customers care about.
How to track user behaviour for your website
There are many tools you can use to help you track and understand your user behaviour. Today we’ll discuss 3 tools you can use to track user behaviour and how you can implement them in your business right away:
- Session recording
- Google analytics
- Customer feedback strategy
Session recording
A session recording tool will give you a visual guide on how users are interacting and behaving on your website. You’ll be able to see where users are getting distracted, where they’re clicking and interacting with the most, and what may have caused them to leave.
While there are several session recording tools available, we think you’ll enjoy Moment! It’s a free CRM software that’s easy to use, has a live chat and session recording. The great thing is you can get started and register for free!
Google Analytics
Google Analytics is a free powerful tool that gives you many insights on how many visitors you get, where they came from, conversion rate and which pages your customers will go to before leaving. Google Analytics has a whole section dedicated to user behaviour where you get valuable information like:
- Content drill down
- Exist/ landing pages
- Behaviour flow
- Site speed
To get started, you will need to register and set up your account. You’ll need to copy and paste the custom tracking code into your head tag. Once implemented, you’ll gather valuable data you can use to track your user behaviour.
Customer feedback strategy
Having a customer feedback strategy is a great way to understand directly how your users feel about your brand and website. There are several customer feedback strategies you can use like:
- Surveys
- Interviews
- Social media
- Customer reviews
You can read our guide on customer feedback here: What is customer feedback and how to collect them
Closing thoughts
User behaviour is a critical part to understand as it will help your business find areas that need improvement for your website. You will be able to see the distractions, barriers and frustrations your visitors are experiencing. You’ll also be able to see which pages your visitors like the most, which media and buttons they are interacting with, and what content makes them convert into buyers.
There several ways you can track user behaviour like:
- Session recordings
- Google analytics
- Customer feedback strategy
You can implement these steps to start tracking user behaviour right away!
How will you use your user behaviour data?