How to track user activity on your website
Do you want to know how people are using your website? There are many ways that you can track user activity on your site, and knowing this information is crucial in understanding what users do when they come across your content. In this blog post, we will discuss different types of analytics tools that you can use to see what areas of the site users are engaging with the most.
Using Google analytics
Google Analytics is a great tool for tracking user activity on your site. It tracks data such as where they come from, how long they spend reading the content and what specific pages they visit the most.
If you don't have a lot of money to spare, Google Analytics is a free alternative that can tell you similar information about your website traffic.
Using a session recording software
Another way to track user activity on your site is by using session recording software. Session recorders automatically track what users are doing while they are visiting the pages of your website, which allows you to see how far people scroll down the page, where they go next and whether or not certain sections encourage them to register for an account or make a purchase.
Using heatmaps
Heatmaps allow you to visualize exactly where different elements of your website sit in terms of their popularity with visitors. They can tell you which images stand out among other content, as well as provide information about how many times each one has been clicked on throughout its lifespan online within Google Analytics data. This can be particularly helpful if there is any confusion around why some pictures are receiving more attention than others.
Using clickmaps
Clickmaps allow you to see which areas of your website users are clicking on most. This can be useful for understanding whether or not certain content is too generic and could benefit from a revamp, as well as identifying if there's anything missing that should be included in order to make the site more user friendly.
How to add Session Recordings to your website
As we mentioned earlier, Session recordings are incredibly easy to implement on your website or web app.
Installing it is as easy as adding a snippet of code to the <head> tag in your website’s HTML code and can be done in 3 simple steps:
- Create a new team on Moment
- Create a Free Moment Account and Verify Your Email
- Copy and Paste the Code Snippet in the <head> Tag of Your Website
So let's show you how you can add session recording to your wesbite
Choosing a Session Recording tool
The first thing you'll need to choose is a session recording tool to implement. While there are a handful of options for session recordings we think you'll enjoy Moment!
In fact, using Moment, our fully features CRM platform with Session recordings integrations, you can start collecting Session replays right away and for free. It also comes with a live chat so you can connect with your customers right away.
1. Create a new team on Moment
In Moment, creating an account is free and does not require a credit card or method of payment.
To start you'll need to create a new team on Moment, we recommend using your company's name.
2. Create a Free Moment Account and Verify Your Email
You'll be taken to this page where you will need to create an account and confirm your email address.
3. Copy and Paste the Code Snippet in the <head> Tag of Your Website
After setting up your team, you'll be taken to this page
Click on the blue install button, Moment will provide you with a code snippet to install on your site. If you do not know how to do this, you can forward it to your webmaster. Simply copy and paste this code into your <head> tag
You will also be given the option to enable a live chat tool. This feature will allow you to have a live chat on your website, allowing you to interact with customers that come to your website. This feature is fully optional.
Track your user activity today!
Now that you know how to track user activity on your website, you should implement these tools today! Google Analytics and Moment are free to use and you can start tracking your user activity right away!
To get started you can register to moment for free
How will you track your user activity?