Should You Add a Live Chat to Your Website?

Live chats are all the rage.

If you visit almost any company website, you might be greeted by a floating chat bubble.

This might make you wonder if your own company’s website needs a live chat as well?

Well, you’ve come to the right place. Today, we will discuss a few reasons as to why you might want to add a live chat to your website.

You want to speed up your customer communications

Time might be the most valuable resource of them all. After all, you cannot recover wasted time.

Chat conversations are inherently faster and shorter. A live chat can considerably speed up your customer communications with shorter wait times, faster response times, and shorter conversations.

Faster communications will also translate to a larger number of inquiries or issues solved per day, increasing the efficiency of your customer teams.

You want to save money

Time is money. So saving time also saves you money.

With faster customer communications you can resolve more issues in the same amount of time.

Meaning you might end up expanding the capacity of your teams which in turn means a slow down in hiring.

You want to increase your customer revenue

Customers prefer live chat.

Yup, the popularity of support forums, phone calls, and emails are constantly declining in comparison to chatting directly with a business.

As a result, customers are more likely to contact your business in the first place if you offer a live chat. So, by not offering such a communication method, you are missing out on potential new customers that would have contacted you via chat.

We’d go as far as saying that you are leaving money on the table by not adding a live chat to your website.

You want to increase customer satisfaction

Customer satisfaction can be the make or break of your business.

As we mentioned before, your customers want to use chat to communicate with your business. And if you’re able to use this medium to your advantage, you will be able to solve their issues faster and more effectively.

This all results in higher customer satisfaction, which increases your customer loyalty and customer revenue.

You want to collect more data

We live in the era of customer data.

And there’s only so much customer data you can collect via a phone call or email. With Live Chat, you can ask for specific customer information before they even contact you.

Furthermore, you can use chat transcripts to identify common issues, concerns, or new product errors that can affect other users.

You want a new sales channel

Just like how chat can be a channel for customer support and customer service, it can also be used for sales.

Live chat allows for new sell, upsell and cross-sell opportunities to arise. This can help you maximize the efforts of your sales teams and increase your sales revenue.

How to add a live chat to your website

At this point, you might be convinced of the many benefits of adding a live chat to your website.

Luckily enough, adding a live chat to your website is incredibly easy.

We’ve written a simple step-by-step guide on how to add a live chat to your website quickly and FOR FREE.

Happy Chatting!