5 ways to get more customers to your online store
Say you have an online store running, but you’re not happy with the number of visits or sales your eCommerce website is getting.
You may have the perfect product, but you cant grow your online store if you aren’t getting any customers.
Here are 5 simple but effective ways to get more customers to your online store.
Advertise
You’ve heard the saying, spend money to make money.
Finding effective ways to advertise on several different channels can help you get in front of your target market.
Advertising is a great way to spread awareness about your brand. Advertising on channels like search engines and social media is an effective and efficient way to reach new customers.
The great thing about these 2 forms of advertising is that you only pay for clicks (or conversions) and you can tailor your campaigns to a specific audience.
Free Samples
Everyone loves free samples! It’s a great way for new customers to try your products without spending any money.
The sample has to be good enough for them to get an idea of what your product does and they see the quality and benefits of your product.
If your product is a SaaS (software as a service), you can offer free plans or free trials. This way, they can see how great your product is without any risks.
SEO (search engine optimization)
SEO (search engine optimization) is a great way for new customers to discover you. Implementing an SEO campaign to your website will allow you to get in front of new users and raise your brand awareness. Ensure products and websites are optimized for search engines.
You’ll need to do a site audit and do proper keyword research. This way you can find which keywords to target.
You should also have a blog! So when your customers search up questions that are related to your product or service, your posts can attract new customers to your website.
Some best practices of having your website SEO friendly are:
- Having a mobile website
- Targeting the right keywords
- Images are optimized
- Fast website speed
- Content fulfils the searchers intent
Social media
Social media has become a big part of any online store marketing plan. While there are several social media platforms, you only need to choose 1-2 social media platforms to start with. It allows you to increase your brand loyalty and awareness.
Simply creating a post about your products, services, and promotions on social media will allow new and repeating customers to find your brand.
Use high-quality photos that truly show off your brand and product. Also investing in high-quality promotional videos showing off your products can cause new users to spark interest in your brand.
Improve your website
Make sure your website is up to date. More and more consumers are going online so investing in getting your website turned into a well-designed website can help improve the user experience and even profit. It’s predicted that there will be 2.05 billion online buyers worldwide this year.
There are several ways you can improve your online store and increase your conversion rate by:
- Having a live chat
- Great content
- Easy navigation
- Engaging CTAs
Having a live chat can help improve the customer experience as they can instantly ask any questions. Your sales and customer support team can act as a sales channel to any new and repeating customers.
Learn more about eCommerce (Free Course)
Moment Academy is a free course which teaches you everything you need to know about eCommerce. In the three levels, you will learn how to set up your own store, how to market it, and how Moment can help! You will receive your own certifications upon completion.
Get more customers to your online store today!
You can implement these tips and get more customers today! Be sure you’re doing the proper research so you can properly have marketing tactics aimed towards your target market.
You’ll need to analyze how your website and sales are doing. If you notice that you’re still not getting any new customers or sales, you’ll need to look at your marketing plan and see what’s working and what isn’t.
You may also need to look at your product or service! Is it better than your competitors? Are you the best choice for that price? You’ll need to look at your product and make sure it’s the best choice and fills your customer’s needs.