Marketing ideas to get new customers for your small business
Your marketing plan needs to include tactics that will help your small business get in front of new customers.
Getting new customers and keeping them will help grow your business! This will allow you to reinvest more money into your own business and potentially more money into your pocket!
Today, we’ll give you 6 marketing ideas you can use to get new customers:
- Website redesign
- Social Media
- PPC ads
- SEO
- Email Marketing
- Deals and promotions
So let's get started!
Website redesign
Make sure your website is up to date. More and more consumers are going online so investing in getting your website turned into a well-designed website can help improve the user experience and even profit. It’s predicted that there will be 2.05 billion online buyers worldwide this year.
Having proper CTAs on your website can increase your conversion rate. These can be well-placed buttons and links and display banners that can help guide the user down the marketing funnel (awareness, consideration, conversion).
Another option for your website is to have a live chat. This can help improve the customer experience as they can instantly ask any questions. Having your sales or customer support team online will allow your visitors to shop with confidence.
Read more on why you should add live chat to your website.
Social media
Social media has become a big part of any small business’s marketing plan. While there are several social media platforms, you only need to choose 1-2 social media platforms to start with. It allows you to increase your brand loyalty and awareness.
Simply creating a post about your products, services, and promotions on social media will allow new and repeating customers to find your brand.
Be sure to use high-quality images, geotagging and use proper hashtags to spread awareness about your products and services.
You could even create a social media contest to create more of a following and allow your followers to reference your brand to friends and family.
PPC ads
If you have the budget, we recommend investing in some paid advertising. This could be on Google, Facebook, Instagram, YouTube and display ads. Paid advertising is an effective way of getting your brand and product in front of your target market.
Big companies like Google and Facebook will only show your advertisements to people who they believe will be interested in your product. The great thing about digital paid advertising is you only pay when someone clicks on the ad, so you only pay for conversions!
We recommend advertising with Google and Facebook as both have proven to be a great return on investment.
SEO
SEO is a great way for new customers to discover you. 88% of consumers will research online before making a purchase. Implementing an SEO campaign to your website will allow you to get in front of new users and raise your brand awareness. Ensure products and websites are optimized for search engines.
You should also include having a blog! So when your customers search up questions that are related to your product or service, your posts can attract new customers to your website.
Email Marketing
Your email marketing list is a big asset to your company. Since your customers have to agree to receive them, they’re already interested in your product! Designing a simple email to inform repeating and interested customers about your promotions is a great way to directly tell them.
But how can you get new customers on the email list? You can read our tips on growing your email list here!
Deals and promotions
Having deals and promotions can create excitement and incentives for new customers to check out your business!
Display the promo on the home page and create CTA’s like buttons on how they can get the discounts. You can also have an:
- Email marketing campaign
- Social media posts
- Print Advertising
To share your promotions and discounts!
Closing thoughts.
There are many marketing ideas you can use to attract new customers! Whatever you decide to do, be sure to do some research, A/B testing, and see which marketing tactics work best!
If you need a CRM to help manage all of your new customers, we think you’ll enjoy Moment! It’s free to register and has a live chat, sessions recording and many more! No method of payment is required.