How to Increase the Conversion Rate of your Ecommerce Website
Your Eccomerce conversion rate might be one of the most important metrics on your website.
As a result, you might be considering ways in which you can increase your store’s conversion rate.
Here at Moment, we will break down some easy and effective ways to increase the conversion rate of your ecommerce store.
Why Your Store’s Conversion Rate is Important
First, let’s break down what your store’s conversion rate is and why it’s so important.
Here’s an example, if 100 people visit your web store and 5 of them end up purchasing something, then your conversion rate would be 5%.
By increasing your conversion rate, you can generate more sales and revenue from the same amount of visitors.
This means you don’t need to spend any additional money or resources on driving traffic to your website. You’re just increasing the number of people who end up purchasing from you.
A high conversion rate can be the key to growing the revenue of your business.
Increasing your Eccomerce Store Conversion Rate
Increasing the conversion rate of your eccomerce site is easier than you’d think. Let’s break down a few simple tools that will effectively increase your store’s conversion rate.
Add a Live Chat
Users love using live chat to communicate with businesses. In fact, it is becoming the preferred communication method with businesses over phone and email.
After all, live chat is fast, easy and convenient. Hold times are usually shorter and so are the conversations.
Customers who have questions about your products or services will prefer to use live chat to reach out to your business before making a purchase.
You wouldn’t want your competitors to use live chat to get back to potential customers faster than you can via email or phone.
Additionally, your customer support reps will be able to help multiple users at the same time unlike with phone support.
Want to learn more? Read our guide on the benefits of adding a live chat to your website.
Want to add a live chat to your website? Read our guide on how to add a FREE live chat to your website in under 5 minutes.
If you have a Shopify website, we have a guide on how you can add a live chat.
Use Session Recording
The best way to improve your website’s conversion rate is by identifying parts of your website that are preventing people from making a purchase.
This includes confusing elements or buttons, slow-loading pages, broken elements and more.
The best way to identify these elements that making people leave your site is to directly look at your customers’ screens and gather insights from their experience.
But then you’d need to gather a bunch of test users in the same location and study their behavior when they interact with your website. And that’s a lot of work.
However, session recordings allow you to easily record, store and review the sessions of your website visitors. Allowing you to see exactly how each of your visitors interacted with your website.
You can then review these recordings to improve your website’s design in order to make it easier for your customers to purchase items from your store.
Adding session recordings to your website is quite easy. Just follow our guide on how to add Session Recordings to your website for FREE. It’s as easy as copy-pasting a line of code.
Learn more about eCommerce (Free Course)
Moment Academy is a free course that includes three different levels, beginner, intermediate and advances. Upon completion you will get a certificate!
With the course, you will gain knowledge about eCommerce, how to set up your own eCommerce website, and how to promote it. You will also learn how Moment can help generate you more profits!
Closing thoughts
There are many different ways to improve the conversion rate of your web store.
And with each improvement, you will generate additional revenue.
The easiest ways involve using simple tools such as live chat and session recording to your site.
Which one will you implement first?