6 reasons why your eCommerce website isn’t making any sales
Your eCommerce website is up and running. You’re happy about it and are confident about your product.
But when you see the reports, you notice that you’re not getting any sales, why is this?
There can be several reasons why your eCommerce website isn’t making any sales and we can think of a few:
- Product isn’t the best
- Poor marketing
- Targeting the wrong audience
- No urgency
- Poorly designed website
- No customer trust
We’ll explain each reason and how you can fix it!
So let’s get into it
Product isn’t the best
This the biggest reason that your website isn’t making any sales. Your competitors have a better product.
81% of consumers will do some product research before making a purchase. This means they’ll look at yours and your competitors and then make a decision.
To fix this problem, do some competitor research! You should look at:
- Prices
- Materials
- Features
- Customer reviews
- Product descriptions
Compare your product to theirs. Is there anything that you can do to improve your product?
Be sure that your product is the best option for your customers at the right price!
Poor Marketing
Say that you’ve done competitor research, and you believe your product is the best option. Another reason you aren’t making any sales is because of poor marketing.
How can people buy your product if no one knows about it? That’s why you need to take some time to create a marketing plan, know your target market and create an easy sales process.
Depending on your budget for your marketing plan, it can include tactics like:
- Social media
- Advertising
- SEO
- Print Materials
- Events
- Promotional items
- Content Marketing
- Reaching out to influencers
When creating a marketing plan, be sure it’s within budget and is targeted properly.
Targeting the wrong audience
As mentioned before, make sure that you’re targeting the right audience! You’re not making any sales because your target market is too broad or the wrong customers.
Take the time to figure out your perfect customer!
- What do they do?
- How much money do they make?
- What are their interests?
- Where they located?
- Are they male or females?
Once you figure out your target market, you can plan your marketing plan accordingly and make sure your brand appeals and relates to them.
No urgency
Your customers may feel no urgency to purchase your products. If there’s no urgency to buy a product, they’ll just prolong it and may even forget about it!
To change this :
- Have limited-time offers and sales
- Consider remarketing campaigns
- Cart abandonment offers
- Limited supplies
Once you create urgency, the customer will feel the need to make a purchase!
Poorly designed website
You may have the perfect product, but if your eCommerce website isn’t performing well, there’s no use!
It’s been reported that 38% of people will stop engaging with a website if the content or layout is unattractive.
Your website is one of your biggest assets, so you have to make sure it’s running and operating smoothly.
Your website should:
- Be professionally designed
- Have high-quality images
- Fast website speed
- Proper copy
- User and mobile-friendliness
No Customer Trust
Building customer trust will not only help increase your sales but also your recurring revenue!
Have you ever bought from a company that you didn’t trust or was sketched out by it? If you didn’t buy from them, why would your customers?
How can you build customer trust? There are several ways!
- Post past customer reviews and testimonials
- Multiple ways to be contacted
- High-quality images and descriptions to show exactly what they’re getting
- No spam and suspicious links or pop-ups
Learn more about eCommerce (Free Course)
Moment Academy is a free course that will teach you everything you need to know about setting up, managing and promoting an online store. You will also learn how Moment can increase your sales!
Take these steps and grow your sales!
Now that you know the reasons, take action today! The tips we recommended are actionable and if done correctly, you should be seeing sales!
Be sure to properly plan before you execute as it will help you see any flaws or areas that need improvement.
Be sure to make adjustments as you go. Constantly analyze and report your revenue month over month to get an idea of what is working and what’s not!
One effective way to increase the sales of your Eccomerce store is adding a live chat! You'll be able to interact with any customers that come to your website and answers and question they may have!
If you have a Shopify website, we have a guide on how you can add a live chat for free in just a few steps