CRM vs CMS - Definitions and how to choose one
CRM vs CMS, These 2 acronyms are very similar in letters but both serve different purposes for your business. However, they are both needed to help your business grow!
Choosing which CRM and CMS tool to go with can be an intimidating process. Both of these tools will be an investment for your business and will be a key part of your marketing strategy.
In broad terms, CRM is used to manage clients, and CMS is used to manage website content. Let’s define what both CMS and CRM tools are, what features you should look for, and the difference between the two.
So let’s get into it!
What is a CRM?
A CRM or Customer relationship management is usually referred to as the software or tool you can use to manage relationships between your customers and business. It gathers valuable customer data you can use to help better understand and manage your customers.
For example, a CRM would be able to collect all of your customer’s:
- contact information
- purchase history
- email history
- chat history
This way, you’ll have access to critical customer information at your reach whenever it is needed.
There are many benefits of having a CRM like:
- It centralizes customer data
- Automates data collection
- Improves communication between departments
- Allows you to use your customer data.
You can read more on the advantages of using a CRM here
There are many CRM softwares available, but we think you’ll enjoy Moment. It’s free to register and get started. No need for a method of payment. It comes with a live chat and live session recordings to help understand and interact with your customers right away!
Register to Moment for free today.
Key CRM features
When looking to implement a CRM, you should do some research and find A CRM that is within your budget and can help you grow with its features. Here are some features you should look for when deciding which CRM to go with.
Customer Data Collection: You should be able to collect, store and organize your customer data like contact information automatically and access it with ease.
Interaction tracking: Store how users interact with your business. This includes information like how many times they’ve contacted you, used your service or website, purchase history, and how they interact with your website.
Multiple ways of Communication: You should be able to contact and interact with your customers in multiple ways. This can be through phone, email, or having a live chat on your website.
Reporting and analytics: You should be able to get access to analytics that can help you make any improvements in your business and marketing plan.
Now let’s define what a CMS is
What is a CMS?
CMS stands for Content Management System. This is how you manage and publish all of the content on your website. This is where you can create landing pages, blog posts, informative and product pages.
Not only can you create your website content, but it allows you to customize the look and feel of your website. This can include your navigation, images and colours.
There are many different CMS like WordPress, Squarespace, Wix and Ghost.
Key CMS features
When choosing a CMS, you want to look at features that allow you the most customization. You shouldn't be limited to things you should be able to do.
Here are some key CMS features you should look for when choosing one.
Easy to use: Your CMS should be easy to use. Websites are pretty much HTML and CSS coding, and good CMS can help you design great websites without having to code anything.
Customization: Not only should you be able to customize the design of your website, but you should customize your URL, title, meta description, alt tags and image names. This will allow your website to rank higher on search engines.
Secure web hosting: Some CMS will come with their web hosting provider, and others will need to be integrated with a hosting provider. You want to ensure that the web hosting is fast and secure to avoid any hackers and slow website speed.
Content management Library: You should be able to access your pages with ease so you can make any changes on the fly.
Functionality: Good CMS will allow you to add functionality to your website, this includes integrating a scheduling system, google maps, live chat, email marketing automation and search.
CRM vs CMS
Now that we know what both are for, the only few things in common are the 2 letters and that they’re both tools to help grow your business. CRM helps manage your relationships with your clients and customers by collecting data you can use to make better decisions.
CMS allows you to create and manage the content on your website to attract new customers to your business.
Both serve different purposes, but allow you to interact with both new and existing customers and should be used together. Having great CMS and CRM tools will help you run your business more efficiently and effectively.
Register to Moment to for free
Read our other comparison blog posts: