7 Reasons how a CRM increases the sales for your business.
Picture this, your new business has reached a peak and your sales are staying the same month over month.
What can you do to improve this? Spend more money on marketing? Expand your sales team?
Why not implement a CRM to increase your sales?
Today we’ll go over what exactly a CRM is and 7 ways it can help you increase your sales!
First, let’s explain what a CRM is
What is a CRM?
The letters CRM stand for Customer Relationship Management.
But when people talk about a CRM, they are mostly referring to a CRM platform or software solution.
CRMs help your business to collect, manage, search, update and report on customer data. At its core, a CRM collects customer information and allows you to use it in several different ways.
For example, a modern CRM would be able to collect all of your customer’s contact information, purchase history, email history, chat history and more in a unified dashboard. This way, you’ll have access to critical customer information at your reach whenever it is needed.
Technically speaking, a notebook with all your customer data written in it COULD be considered a CRM solution, but it would not be the most efficient or useful one.
Now let’s show 7 ways a CRM can help increase your sales
7 ways a CRM can help increase your sales for your business
The 7 ways a CRM can increase your sales are:
- More Personal Experience
- Better Customer Relationships
- Multiple forms to contact
- Categorize your customers
- Analytics
- Better customer service
- Better productivity
Now we’ll go into detail for each reason
More Personal Experience
A CRM software will allow you to make your marketing and sales efforts more personalized. Since A CRM will automatically collect customer data like contact information and name, you can personalize for each customer.
For example, say you want to have an email marketing campaign, you can send emails out that are addressed personally to each customer.
Better customer relationships
A CRM allows you to create better relationships with your customers. Going back to our previous point about it being more personalized, you can create more of a connection between you and your customers.
Multiple forms to contact
A great CRM software will allow you to contact your customers when necessary. Most businesses will just collect their customer’s contact information like name and email. While bigger companies will choose to also collect their mailing address and phone number!
Some CRMs will even come with a Live chat that will allow you to connect with multiple customers at any time.
When you have multiple forms to connect with your customers, this will give you multiple options to:
- Sell
- Upsell
- Resolve any issues
- Target them for marketing
Categorize you customers
All of your customers will be in different stages of the customer journey and customer lifecycle. That’s why it’s important to categorize your customers to have different marketing campaigns for each stage.
For example, Pay-per-click ads can be used to attract new customers and you can give referral codes/ promos to customers in the advocacy stage.
You’ll be able to see which customers buy from your company the most and categorize them accordingly.
Analytics
Most CRMs will keep valuable customer data that can help you improve your business. Customer data like:
- Customer satisfaction
- Number of purchases
- Conversion rate
- Why they leave
These are just some of the customer data you should be collecting for analytics to help increase your sales and business.
Better Customer service
With a CRM allowing you to build better relationships, more personal experience and multiple forms of communication, Your customer service will improve!
It’s been reported that in 2018, poor customer service is costing businesses more than $75 billion a year! With Better customer service will come an increase in:
- Customer satisfaction
- Customer loyalty
- Recurring revenue
- Brand reputation
Better Productivity
A CRM will help keep track of everything more efficiently and effectively. This will allow you or your sales team to reach out to your customers a lot faster.
A CRM will also help you keep everything more organized than doing it manually.
With everything be tracked automatically and able to contact your customer with ease, your sales team will be able to perform their job and increase productivity!
Closing Thoughts
There are many reasons why you should implement a CRM, one of the big reasons is it will help you keep everything organized and help increase your sales!
It’ll allow your new and current customers to have a better customer experience and smoother transition from the discovery stage to the advocacy stage.
Choosing the right CRM
While there are several CRM softwares available, we think you’ll enjoy Moment! It’s free to register, and comes with live chat and session recordings right at your fingertips!
You can start collecting your customer data and start increasing your sales right away!